Resale Therapy is a thrift store located in Knoxville, TN. I initially reached out to offer a brand refresh, and after several collaborative meetings, I presented a range of branding concepts—from modern and sleek to vintage-inspired. The team was drawn to a direction that felt both professional and fun. Inspired by the name “Resale Therapy,” I crafted a brand concept that was calming, clean, and playful, reflecting the therapeutic nature of thrifting. While the full rebrand ultimately didn’t move forward, I continued working with them to design a custom logo that aligned with their vision and needs.