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Work Collection - Graphic Design

Happy Paws Pantry

Overview

This is a package design I created for a SkillsUSA Advertising Design competition. Before the event, we were given a brief outlining the challenge: to design a box package and label for a dog treat brand called Happy Paws Pantry. We were provided with a selection of assets, including color palettes, fonts, and illustrations to choose from. Using most of the materials provided, I designed a playful and engaging package that reflected the brand’s cheerful and positive personality. My design was awarded the gold medal in the competition.

Approach

For this assessment, we were required to use Adobe Illustrator. We were provided with templates, including one for the box that featured a cut-out area to reveal the dog treats inside. I began by sketching rough drafts and had the idea to use the cut-out as the dog’s mouth, creating an interactive design that made it look like the dog was smiling with treats in its mouth—tying in with the brand’s name, Happy Paws Pantry. For the logo, I stylized the word "paws" to resemble an actual paw and explored several layout variations to complement the overall design.